![]() And once the event is over – have the visitors, armed with new ideas, passions and insights to then go forth and build a better world. Expo 2020 is an opportunity to bring the world together with a shared purpose to influence discussions, conversations, and actions that address some of humanity’s most pressing challenges.Įxpo 2020 aims to create an environment where visitors can create, collaborate and innovate-all while having a fun, thought-provoking experience as they are immersed in creativity, art, culture, world cuisine, ground-breaking architecture and entertainment. Today more than ever, people are looking for an optimistic vision of international cooperation that improves lives. As the first World Expo to be hosted in a multi-cloud environment – Accenture manages applications to create an ultra-connected Expo – both on the ground and in the Cloud. The SDP integrates data from more than 80 different applications, including third party solutions and government authorities, orchestrating the digital journey for participants and visitors. This helps manage each person’s access to the site for a safe, secure and efficiently run event.Īnd, as Expo 2020 Dubai’s official Digital Services Partner, Accenture also integrated and stage-managed the myriad components and applications behind the scenes, underpinned by our Services Delivery Platform. Upwards of 150,000 people per day are expected to be authorized through the Accreditation System, which is integrated with the relevant government services. Providing secure access to the site was paramount. Working with SAP, Accenture developed Expo 2020’s Customer Relationship Management (CRM) and Customer Profiling platform, which uses data-driven insights to generate hyper-personalized recommendations for routes, restaurants and geo-location pop-up messages, helping guests find their way around the 4.38 sq. Plus, she is also designed to learn and improve responses through the natural language processing. To provide tailored services to international visitors in their mother tongue (10 languages so far, and counting), Amal – an AI-powered chatbot developed in collaboration with Smart Dubai – will gather information on shows and attractions and give feedback throughout the six months of the Expo.Īvailable across platforms including the website and mobile app, Amal will process and analyze volumes of information to answer visitors’ questions accurately and fast. ![]() So Accenture developed Expo 2020’s visitor-facing digital channels, including the official mobile app and virtual assistant.Įnhancing ’s user interface and experience for optimal accessibility, personalization and marketing automation, we incorporated an information hub and a ticketing journey designed to appeal and engage visitors of all ages to learn and plan their visit. For example, the Participant Portal is a one-stop-shop for the more than 190 participating countries and partners to submit their Pavilion designs, themes and content on an interactive platform that integrates authorizations, supply chain management and workforce licensing functions.Ī window for the world to learn about Expo 2020īringing Expo’s story to life for millions around the world was pivotal. To help get a 1200-strong organization off the ground, we created and integrated intelligent systems to enable various Expo teams – from procurement and marketing, to finance and HR, as well as participants and partners–using resilient, reliable and secure applications. Digital services would need to enable personalized, unique and hyper-relevant experiences in order to surprise, delight, inform and inspire Expo 2020’s visitors.įor the 200+ participants that will take part in Expo 2020-including nations, multilateral organizations, businesses and educational institutions-streamlined processes had to be put in place. Realizing these reach-for-the-stars goals was a daunting challenge: Expo 2020 would require seamless integration of the many complex systems and applications in play. ![]() Exhibitions will bring to life Expo’s themes of Opportunity, Mobility and Sustainability. The most inclusive World Expo ever and the largest event to be staged in the Arab world, it’s also the chance for new visitors to connect not only with the famously warm Emirati hospitality and local values of tolerance and cooperation, but to also to connect with inspiring and innovative ideas, in pursuit of a brighter future. ![]() The mega-scale multinational event will be nothing less than a once-in-a-lifetime celebration. So, what do the organizers of Expo 2020 Dubai want visitors to see? Every World Expo has celebrated the unique achievements of its era and unveiled new concepts to its visitors-iconic architecture, opportunities for cultural exchange, technological advancements. ![]()
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