![]() ![]() Computer models make it easier to adjust designs and to experiment with a greater number of alternatives, speeding and improving the design process. After conducting research and consulting with a creative director or other members of the product development team, designers then create detailed sketches or renderings using computer-aided design (CAD) tools. Next, designers prepare conceptual sketches or diagrams-by hand or with the aid of a computer-to illustrate their vision of the product. To gather this information, designers meet with clients, conduct market research, read design and consumer publications, attend trade shows, and visit potential users, suppliers and manufacturers. They ascertain desired product characteristics, such as size, shape, weight, color, materials used, cost, ease of use, fit, and safety. When creating a new design, designers often begin by researching the product user or the context in which the product will be used. ![]() ![]() The first steps in developing a new design, or altering an existing one, are to determine the requirements of the client, the purpose of the product, and the tastes of customers or users. Usually designers specialize in one particular product category, such as automobiles and other transportation vehicles, appliances, technology goods, medical equipment, furniture, toys, tools and construction equipment, or housewares. In fact, these designers are responsible for the style, function, quality, and safety of almost every manufactured good. Commercial and industrial designers combine the fields of art, business, and engineering to design the products people use every day. ![]()
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